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About us

Touring Club Italiano

Touring Club Italiano is a non-profit organization that has been operating in the fields of tourism, culture and the environment since1894. All 300,000 members, along with the Junior and Young Adult ones, are the heart and strength of the organization.

Values and objectives

Ever since its foundation Touring Club Italiano operates to: develop safe and sustainable tourism, promote and preserve Italy’s cultural and natural heritage, educate about countries and cultures, develop initiatives focused on accompanying travelers during their journeys to discover Italy's hidden treasures.

Our history

Touring Club Italiano was founded in 1894 by a group of visionary people, passionate about cycling and traveling: back in those days, tourism didn’t really exist yet. These forward-thinking pioneers boosted the development of tourism by publishing travel guides and maps, and improving road signs. Ever since, the organization has been playing a leading role in the touristic industry.

Initiatives and activities

Within the tourism industry, the organization is involved in plenty of activities: publications, special projects and campaigns. Touring Club Italiano is renowned for the luxury travel guide collection Guide Rosse (Red Guides), endorsed by the Ministry of Cultural Heritage, and also for the project Bandiere Arancioni (Orange Flag Program), that selects and certifies small Italian inland towns.