The following have been the values of the Touring Club ever since its establishment:
To allow tourism to grow by motivating and supporting the discovery of the artistic and natural beauties that are not as well known and visited as others; to safeguard Italy’s artistic, historic, cultural, and natural heritage, by educating the tourist on how each resource is irreplaceable, on the importance of preserving them for future generations and on behaving responsibly and appropriately; to learn about countries and cultures, spreading a sense of mutual respect and understanding between the people.
Promoting tourism, protecting the environment, and spreading the concept of a culture that understands and takes responsibility in traveling, are the main points taken into consideration by the objectives of the Italian Touring Club, which are listed as follows:
- to respect and protect landscapes, the environment, monuments and works of art;
- to encourage and facilitate the purchase of products and services related to tourism – hotels, restaurants, agritourisms, thermal baths, exhibits and monuments, car rentals, etc.;
- to publish and distribute books, magazines, maps, scientific articles, related to tourism;
- to plan and promote trips and stays in Italy and around the world;
- to spread knowledge in order to promote a form of tourism based on awareness and responsibility, including training all personnel in this sector, always keeping them up to date, and promoting reunions and conferences;
- to conduct research studies by collaborating with universities and with the main financial institutions;
- to provide consulting services and promote solutions regarding any topic related to tourism, encouraging the spread of an entrepreneurial mentality in the sector.